Field Notes # 9

Many promotional steps are being taken to endorse World AIDS Week. After speaking with fellow members in charge of marketing the event, I learned of their plans for making the event a success. For one, fliers are being made and will be distributed the week before the event at the West Mall. Second, circuit speakers are needed. Circuit speakers refer to those who go around to various organizations speaking on behalf of Face AIDS and the upcoming World AIDS Week events. While I'm still finalizing my project plans, I'm interested in studying which organizations the circuit speakers plan to target as well as the rhetoric used to persuade those in other organizations to check out the events. Based on what I have witnessed through out the semester I have come to realize that Face AIDS tends to support those organizations similarly related to the Face AIDS cause. For instance, there is an organization made up of students from Africa. Also, organizations tied to the promotion of various health related issues seem to be particularly connected to the Face AIDS cause. Face AIDS will likely be targeting the White Rose Society as well, which, according to its website is dedicated to Holocaust remembrance and genocide awareness. This group is especially prone to helping other human rights organizations, one reason the two clubs relate. I'm also interested in studying the rhetoric chosen for the fliers. My guess is pathos will be the group's main persuasive device, as the cause is particularly captivating when paired with an attention grabbing picture. Furthermore, statistics may be prominently placed, providing both logos and ethos for the audience. These statistics most likely will address the harsh reality facing the continent while also addressing how large a difference a small monetary contribution can make.